ZTE designing your next blockbuster gadget


What is the best way to get invested in a company? The opportunity to participate in the creation of their products.

That's exactly what he did with ZTE CSX Project, an initiative that builds on the basic ideas for your next gadget consumers. There are few restrictions on the product, you just need to be mobile and affordable. The company is committed to manufacture and sell the product next year.

ZTE said in a press conference at IFA on Thursday that the initiative, which has been collecting ideas from the public, would go to the voting phase. With the help of judges ZTE, the company plans to reduce the ideas to three, with two options of "wild card" for September 12. Then we'll look at the engineering and design of feedback from its users.

CSX project is part of a broader initiative to raise awareness of ZTE, Chinese phone maker widely known for making games at low prices for the prepaid market. The company is on a mission to change that perception, which began with the launch of its range of high end phones last year ZTE has built its position - which is the fourth largest handset maker in the US - on phones sold by the likes of MetroPCS arm T-Mobile Prepaid, but wants to stand over affordability. The company has invested in larger companies with the likes of Golden State Warriors and Madison Square Garden.

ZTE plans to conduct a design session Saturday at the IFA in its own engineers and designers provide advice and instructions on how to create a functional design.

The company has already sent about 400 ideas, ranging from a virtual reality display grafted into a diving mask (so that you can jump in the pool and see what it feels like diving in the Mediterranean Sea) Bluetooth connected to a glove that tracks your movements for physical therapy or play guitar.

"The best scenario is that we have something that defines a new category," Jeff Yee, vice president of planning associations and ZTE Technology said in an interview before the show.

But what is less make money on a new product and more about building a relationship with consumers. CSX project attracted the users of its website, where your "Community Z" was built steadily.

While Yee said he would like to see one of the strange gain products, he said that the ideas that shape, you'll probably end up being another phone.

Bend Axon

The other draw on the recent ZTE site was its line of Axon, which received a boost from the first flagship phone Axon July 7. While Yee declined to provide specific sales figures for the device, he said he had "orders of magnitude" better than its predecessor, the axon Pro.

Axon 7 conquered the most technically savvy crowd, the guy who would appreciate a phone like the OnePlus 3 Yee said.

ZTE unveiled at IFA Axon 7 Mini. The phone is a smaller version of Axon 7 with some adjustments in your version of the screen, processor and battery. It will sell for 300 euros, or about $ 335.

The lowest price is essential to get the phone Axon multiple channels, Yee said, noting that some traders were particularly interested in the Mini.

In addition, he referred to companies that sell the axon, but only in limited test runs. ZTE has struggled to get its high-end devices to support the stores, which will improve its profile as most consumers tend to buy through your carrier. But Yee believes online Axon draws attention.

"It is a small step towards the adoption of support," he said.